How Prunty Farms Turned a Family Tradition Into a Viral Holiday Masterpiece

Behind the viral success of “Deere Tracks” lies more than just a creative snow design — it’s a reflection of Prunty Farms’ enduring spirit. For over five generations, the Prunty family has cultivated not only crops but also community pride. When Adam bought a drone two years earlier, he began filming aerial views of the farm, capturing scenes of daily life that blended agricultural hard work with artistic vision.

That hobby evolved into a family passion project. The “Merry Christmas” message wasn’t the first time the Pruntys experimented with aerial creativity — but it was their most ambitious. The drone footage offered a breathtaking perspective that revealed the full scale of the cursive writing carved into the snow by tractor tracks alone.

The video soon spread across social media platforms, drawing millions of views and comments from around the world. For many, it was a welcome reminder of the power of simplicity and the beauty of rural life.

“It’s something we did for fun,” Adam said. “But seeing how people reacted — how it made them smile — that’s been the best part.”

The Pruntys’ inventive spirit highlights how technology can amplify tradition rather than replace it. Their use of a drone, combined with decades of farming experience, turned a local family moment into a global celebration.

Even as trends and viral moments come and go, “Deere Tracks” continues to circulate each holiday season — a timeless display of creativity, family values, and festive joy.

In the quiet fields of South Dakota, where the snow blankets the land like a page waiting to be written on, one family’s tractor turned a message of goodwill into something unforgettable.

Because sometimes, the most powerful Christmas greetings aren’t mailed or typed — they’re etched in snow, driven by heart, and shared with the world.